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 Station Profile

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Contemporary Hit Radio (CHR)  - 

Format Description

Reach thousand of active consumers each week with POWER HITS 97.5

POWER HITS 97.5 is Salina only CHR/Top 40 station that plays all contemporary hits from today’s biggest stars.

POWER HITS 97.5 targets women 18 to 49 years of age and Adults and Women 18 to 34.

POWER HITS 97.5 targets affluent females in their prime spending years. 

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POWER HITS 97.5 Artist Profile: Artists include: Ed Sheeran, Jason Derulo, Maroon 5, Demi Lovato, Taylor Swift, The Weekend, Fall Out Boys, Rihanna, Bruno Mars, Lil Jon, Paramore, Jay-Z, Eminem, Katy Perry, One Direction, Pitbull and more. 

POWER HITS 97.5 is committed to its continued level of involvement in the community. POWER HITS 97.5 provides the perfect atmosphere for successful advertising:a potent and effective sales force, and a loyal support staff dedicated to providing quality service.

Market your business to over 47,000 Adults 18+ every week.

POWER HITS 97.5's CHR format is America’s No. 1 format by weekly cume.

Demographic Profile 

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POWER HITS 97.5 delivers listeners with a high disposable income in their prime spending years.

Age::POWER HITS 97.5 targets adults 18-49.

Ages: 18-34  63.5%
Ages: 18-44  85.3%
Ages: 25-54  70.4%
Ages: 35-64  36.1%

Gender: Females 12+ living favor the POWER HITS 97.5 format. 

- 65.1% of POWER HITS 97.5 listeners are female while 34.9% are male.

Education: Over 60% of Americans who listen to CHR music have attended college.

woman office4Household Income: POWER HITS 97.5's listeners have earning power.

- Over 25% of POWER HITS 97.5 adult listeners 18 years of age and over have an annual household income of $25,000 to $50,000. 
- Over 20% have a annual income of $50,00 and $75,000.
- Almost 35% have an income over $75,000.

Occupation: POWER HITS 97.5 targets individuals who are employed fulltime in a variety of occupations including: owner, manager, professional, clerical, trade, skilled sales, and technical.

Get exposure to thousands of potential customers each week with POWER HITS 97.5

Lifestyle Profile

POWER HITS 97.5 targets home owners. A huge category with these consumers is home improvement and home decorating.

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In the past year many of POWER HITS 97.5 listeners have spent money on painting or wallpaper, remodeling bathrooms and kitchens, landscaping, carpeting or floor covering, replacing windows and other home improvements.

Where Listeners Live: Allen County: 81.9%, Adams County: 2.4%, Huntington County: 2.0%, Whitley County: 4.8%, Wells County: 2.8%. Source: Nielsen –Sp 14

Activities: POWER HITS 97.5 attracts listeners who are very active participating in exercise and fitness, biking, golfing, and hiking. HOT1079 listeners enjoy going out to music concerts, sporting events, bars and restaurants more so than the average American.

POWER HITS 97.5 targets listeners with purchasing power in the Fort Wayne and surrounding areas.


HOT  1079 Listeners

POWER HITS 97.5 has wide demographic appeal with consumers who have purchasing power!

woman carkeys 3- POWER HITS 97.5 listeners purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTV's, digital video recorders (TiVo) and digital cameras.
-  Are big consumers of furniture, major appliances, and automobiles.
-  Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
-  Enjoy going out to restaurants often every month. Over 80% went out in the past month.  
-  In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Investments: POWER HITS 97.5 targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: POWER HITS 97.5 attractslisteners who are very active participating in exercise and fitness, biking, golfing, and hiking. POWER HITS 97.5 listeners enjoy going out to music concerts, sporting events, bars and restaurants more so than the average American.

POWER HITS 97.5 listeners are in their prime income and spending years.

Here's Why POWER HITS 97.5 Targets Women

woman shopping 11080% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

POWER HITS 97.5 format allows advertisers to reach a large consumer group that can’t be reached with any other station.

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Wake Up With POWER HITS 97.5

Everybody on the Bert Show hates typical morning radio. 

We try to be the anti-morning show morning show. We’re real. We’re funny. We try not to tell stupid jokes that only we laugh at. We try to be compelling every minute we’re on for you guys. Some days you’re gonna laugh. Other days you’re gonna cry. Other days you’re going to tune us out for something way better. LOL. We don’t do this show for you. We do it with you.Thanks for listening.

Join The Bert Show weekdays 5am-10am on POWER HITS 97.5.


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Sponsorship Opportunities

-The Bert Show
-Studio Sponsorship
-Trending at 12
-Music Made Hot by
-HOT 9 at 9
-HOT Mess Mix Show
-Hot Mess Mini Mix Show
-Best of the Bert Show
-Dawson McCalister
-News, Weather & Traffic

POWER HITS 97.5 Coverage Map

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